Digital Product & Growth Strategy Leader with 20+ years turning complex information, CMS-driven content systems, search behavior, stakeholder priorities, and AI-assisted workflows into clearer user journeys and measurable action.
A fast-scanning view of measurable outcomes across growth strategy, associations, web transformation, content systems, conferences, and audience development.
Years of digital, marketing, and growth leadership.
Membership growth at ABPLA.
National organic ranking for “Medical Malpractice.”
Email open-rate improvement through segmentation and testing.
Largest annual conference attendance.
Guest profiles supported in a digital ecosystem.
Current work centers on AI-assisted growth infrastructure: content systems, keyword-to-content mapping, GTM messaging, assessment tools, calculators, product requirements, and workflow design.
Own GTM messaging and content strategy for a SaaS platform, building ICP messaging, AI/compliance positioning, objection-based blog strategy, sales enablement, assessment app concepts, and a savings calculator as a core acquisition tool.
Write feature requests and developer requirements that convert market insight, user questions, sales objections, and operational gaps into buildable digital tools and clearer user experiences.
Use GPT, Claude, Gemini, Lovable, Search Atlas, and structured research to accelerate keyword mapping, workflow design, sales messaging, content generation, and website strategy.
Connect SEO intent, page architecture, service narratives, calls-to-action, audience segmentation, and analytics so traffic has a clearer path to trust, inquiry, booking, or purchase.
Four areas that make the resume easier to navigate: AI/product strategy, website transformation, association leadership, and conference production.
Directed CMS-connected website, SEO, forms, landing pages, service pages, location pages, and booking/conversion workflows across a 9-location brand supporting roughly 200 URLs and 16K monthly visits.
Directed a national professional association for board-certified trial attorneys, integrating membership growth, digital communications, accreditation, education, conferences, sponsorship, governance, and search visibility.
Produced 42 CLE programs and 12 annual conferences, including science-focused medical malpractice education with physicians, medical experts, and trial attorneys.
Built trust-driven growth across attorneys, salon guests, SaaS buyers, outdoor communities, and professional audiences by translating complexity into practical, credible, actionable communication.